Fantasy Football is all about competing against your friends. So we used Volkswagen’s banner ads on CBS Sports Fantasy Football to create new ways for fantasy managers to trash talk and battle against their friends

We created a 3D paper-football video game with variable weather conditions and even bonus levels, all stuffed inside a banner ad. The banner tracked players’ performances on an online leaderboard, and even let league leaders use banner to trash talk their league-mates.

We also created a simple Start/Sit Prediction competition that tracked the accuracy of user’s predictions throughout the season.