To launch the 7th generation Volkswagen Golf as the ultimate city car, we partnered with iconic street artists from each major city to create custom Golf artwork for their city. The artists included: Jeff Soto, Jeremy Fish, Jeremyville, Andrew Bannecker and Cody Hudson. The campaign was so popular that artists from other cities contacted us asking for the template so that they could create Golfs for their cities.

We also released templates for papercraft Golf's that people could build with the artists designs and blank templates so that they could design their own.

Somehow this turned into a long-form film produced by FunnyorDie, featuring Rob Huebel racing through a Target in the new Golf.

Agency: Deutsch
Role: CW
AD: Max Hendren