Crate&Barrel came to us with a line of utility products and asked us to create a brand to differentiate them from their competition. We invited everyone to scrap what they think they know about cleaning and start over fresh with Clean Slate. We created the brand identity (even using our own handwriting), look and feel, and in-store experience. The brand launched on April 20th, 2013 online and in select stores. And it made $2 million within its first month.

CD: Holly Hessler
CD: Helena Skonieczny
AD: Brianna Lohr
CW: Adam Aceino