Nothing helps a Japanese car company ingratiate itself with American culture like college football. But with the campaign in its 9th season, the challenge became topping every previous season. So we somehow convinced the Russo Brothers of Arrested Development and Marvel’s Avenger’s fame to come direct it.

In addition to the TV spots, we also ran native previews on Instagram Stories featuring the players encouraging users to swipe up.

All in all, we created over 150 pieces of unique content, captured over 3 days.

Agency: TBWA\Chiat\Day
Role: ACD/Lead Writer

CDw: Liz Cartwright
CDa: Stephen Lum
ACDa: Josh McCrary
ACDw: Adam Aceino
CW: Ryan Siepert
CW: Stew Tribe
AD: Dan Hales
Prod: Garrison Askew
Prod: Michael Schroepfer

Directors: Anthony Russo, Joe Russo, Ari Costa