Resident Evil 4’s been ported to every gaming console in the known universe. But never to virtual reality. So first, we honored its 16 year legacy by going back to the 2005 basement where it all began.
But gamers can't just grab some herbs and a handgun and go save the president's daughter. First they needed some good old fashioned mandatory government training. So we created a series of VR field training program to ease players into their VR deployments.
We extended the series as training posters in animated and static social posts.
The only problem with playing RE4 in VR, is that no one can see you cry behind the headset. So we changed that by giving fans a peal at the fear lurking behind the Oculus headsets.
Role: Copy ACD
Agency: VML Y&R
ACD Art: Dan Rosenburg
GCD: Megan Steidl
GCD: Kyler Gracey
ECD: Glen Scott