Every gamer looks forward to the moment they’re able to pass Mario Kart down to their children. Until that rite of passage costs you your hair.

This spot was recognized as the most effective commercial of the 2014 Holiday Season.

http://adage.com/article/cmo-strategy/watch-holiday-season-s-effective-ads/296340/

https://blogs.wsj.com/cmo/2014/11/24/in-holiday-ad-race-nintendo-winning-so-far/

Agency: Deutsch
Role: CW

ECD: Matt O’Rourke
AD: Max Hendren