This was one of the rare instances where the client buys and produces the new business pitch work. My partner and I had 13 days to concept and pitch a new brand campaign for Yelp. The review site wanted to inspire a new generation to reviewers to revitalize their site. So we decided to honor the brave Yelpers who came before us and enabled our good times.

Here, you’ll see the brand manifesto and OOH we pitched and the manifesto film and campaign Yelp produced.

Role: CD Copy
Agency: Giant Spoon
Art CD: Emil Nisowski